Social Media Manager
In today’s world the business owner/company has to be aware of how powerful social media is. Social Media Manager Services as a result are starting to take off, and be more and more valuable to not just small business owners but also major companies who are looking to control their brand’s name, their message, build new followings, brand loyalty, and just effectively communicate their marketing message to customers and potential customer and clients.
So what does a Social Media Manager do and why would you need one for your business? In short what a social media manager does is manger your main social media properties like Twitter, Facebook, Youtube etc. Just between those three websites there are literally thousands of potential connections a business owner can make that can help build an online reputation.
Millions of new people everyday are joining Facebook and Twitter. And these people join because they like to be social Online where they are comfortable. Recent statisitcs have shown that if your business has loyal followers of your brand on Facebook they are much much more likely to recommend your products and services to anyone they meet.
What about twitter? Twitter is great because you get a snap shot of what people are talking about in real time. twitter search lets you search for key words related to your business, discover who is talking about issues important to you, and possibly make a connection because they want what you have.
Managing all of this is work. And most businesses do not have the time or energy to keep up with it. That is where the Social Media Manager comes in. He/She can set up profiles, manage your brand, produce daily/weekly content, and do routine maintenance.
Careers are actually beginning for this field as well where managers will be paid a yearly salary working for a corporation. But if you hire a consultant and outsource this these tasks, its much cheaper rather than bringing on a full time Social Media Manager and deal with all the things a new employee brings to a company.
With that said I am beginning my service offerings as a social media manager. This service is separate from my seo services, but its a great addition.
Here are the core Social Media Manager Services I will offer:
Profile Set Up
Setting up all profiles which includes design and consistent look and feel throughout all your social media properties.
Routine Management
Keeping social media profiles updated on a daily basis. Not hard to do but necessary and time consuming for most businesses.
Reputation Management
Or monitoring the networks for your name, brand, products, competitors names, keywords to stay on the pulse of your industry.
Content Creation & Distribution
Sharing your content for you across various networks. Management and knowing when all content is to be distributed. Some clients need research to be put together. Videos, blog posts, podcasts research, and plan.
Social Media Manager’s are basically on the front lines of your profiles. We’re the first ones to see comments, friend requests etc. Messages are directed to the appropriate channels.
Plans and Levels Of Service
All Social Media Manager Services are Flexible, and do not fit into a square box. This is just a basic outline to what you can expect with each level. I will work with you to develop a daily and montly plan for whatever social media package fits you best.
Level One Package: 30 Minutes to an hour per day. Help clients on a more supportive role. Approve friend requests, keep inbox from being filled with spam, dong a couple status updates per day, accept/deny friend requests, followbacks, and keeping things neat and tiddy for the client. Easy for the client to get in and get out without being overwhelmed. Advice on which networks you might want to join, and which ones you should pass on.
Level Two Package: 1-2 hours per day of on going maintenance maintaining all properties. Involve more of the social media Manager’s time. Maybe you want to focus on joining networks, making more connections. More targeted following. Who is in your audience that is worth following and connecting with? This is crucial to grow networks online. More Facebook and Linked types of connections. Strategically make sure blog posts get distributed across all profiles at various times of the day and weeks.
Level Three Package: 3+ hours per day working on clients social media properties. Hands on with the clients. Clients want more attention. All features included but perhaps you want blog posting done for you, content creation, help writing content and research, what is the latest tools that work with your business?. What is the buzz with your business? Whose talking about you? What are your competitors talking about? Full management about you, your brand, your business, and your competitors. Assisting with new content creation, updating status, managing and monitoring, more personal attention and consultation advice is involved to drive more business and increase brand awareness.
Ala Carte: Perhaps you just want to get started with social media? You dont need all these services but want to get established Online with Facebook, Twitter, LinkedIn, and Youtube. I can work with you on a one time set up fee just to get you started and the ball rolling.
More: Consulting, strategy sessions, training, Facebook fan page creations.
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